BEHIND CLOSED DOORS
Client:
Frame collective
Brief:
Frame collective challenged me to create an identity for their campaign about “parental alcohol abuse”. The aim was to increase awareness of the issue and appeal to young people adults and children who have experienced parental alcohol misuse and want to strive towards real change but more importantly appeal to the policymakers, researchers and practitioners who have the power to make that change and make them more aware and more informed about this problem and demonstrate why parental alcohol misuse needs to be tackled separately from the wider substance misuse issue and to encourage them to create bespoke services with and for people who experience the problem.
Solution:
“A Birds Eye View Of Parental Alcoholism”
My concept focused more on the statistics provided which highlighted how little this issue had been addressed and how anyone could be dealing with these issues and you would never know. This lead to using a crowd of people from an obscuring aerial view as visual language. As people were at the heart of the project it felt only right to use them as the imagery.
By removing the individuals to emphasise this point of being lost in the crowd this visual language could be used in as many ways as needed throughout the campaign whether its to create eye capturing imagery or to represent important data that the wider population needs to be informed of.
This collaboration with the Frame Collective was shortlisted for the creative conscience award in 2022.
