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Clue - An exhibition branding project

Clue - An exhibition on the interesting and humorous world of etymology

This six-week branding project for a fictional exhibition in a art gallery or space of my choice. The task was to create a brand identity for an exhibition using the chosen theme "etymology".


Etymology is the study of how words have evolved over time and involves looking back to our roots.

The word "clue" comes from the word "clew" which is found in the ancient Greek story of Theseis. The clew was the ball of string that Theseis use to find his way back out of the labyrinth and so this brand uses that idea of following the thread back to your origin in regards to etymology.

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